https://sparkmedia.lk/blog/ Unfiltered thoughts on AI, advertising, and what’s actually worth making, from Spark Media’s founder. en Sun, 11 Oct 2026 16:41:21 +0530 https://sparkmedia.lk/blog/in-or-out.html https://sparkmedia.lk/blog/in-or-out.html Sun, 11 Oct 2026 09:08:00 +0530 An old chairman used to shout “In or out!” at anyone loitering in a doorway. Our founder on why advertising is standing in that doorway with AI. https://sparkmedia.lk/blog/are-we-raising-a-generation-of-passengers.html https://sparkmedia.lk/blog/are-we-raising-a-generation-of-passengers.html Tue, 22 Sep 2026 09:07:00 +0530 A flat tyre got our founder thinking about what AI automates away besides the inconvenience, and what advertising should sell instead of convenience. https://sparkmedia.lk/blog/creativity-has-become-annoyingly-easy.html https://sparkmedia.lk/blog/creativity-has-become-annoyingly-easy.html Thu, 03 Sep 2026 09:06:00 +0530 A two-minute email signature raised an awkward question: what are creative agencies for when polished work is this easy? Our founder on AI and creativity. https://sparkmedia.lk/blog/where-did-the-journey-go.html https://sparkmedia.lk/blog/where-did-the-journey-go.html Tue, 18 Aug 2026 09:05:00 +0530 The coffee breaks weren’t always a distraction. Our founder on floppy disks, dashboards and why insight still comes from the conversation. https://sparkmedia.lk/blog/ai-can-do-the-job-who-explains-us.html https://sparkmedia.lk/blog/ai-can-do-the-job-who-explains-us.html Thu, 30 Jul 2026 09:04:00 +0530 AI can do the job, but who explains the customer? Our founder on AI, work and why people choose the option with the nicer packaging. https://sparkmedia.lk/blog/ai-can-do-the-shopping-who-gets-the-therapy.html https://sparkmedia.lk/blog/ai-can-do-the-shopping-who-gets-the-therapy.html Tue, 14 Jul 2026 09:03:00 +0530 Sometimes the browsing was the point. Our founder on AI shopping agents, the end of retail therapy and why brands will compete for recommendation. https://sparkmedia.lk/blog/ai-can-make-the-person-can-it-find-the-human.html https://sparkmedia.lk/blog/ai-can-make-the-person-can-it-find-the-human.html Thu, 25 Jun 2026 09:02:00 +0530 Seeing yourself in an ad was never about seeing your face. Our founder on Coca-Cola, AI-made advertising and the human part AI can’t automate. https://sparkmedia.lk/blog/ai-can-make-the-ad-who-decides-what-it-says.html https://sparkmedia.lk/blog/ai-can-make-the-ad-who-decides-what-it-says.html Tue, 09 Jun 2026 09:01:00 +0530 Ten thousand ideas are cheap; knowing which one to make isn’t. Our founder on AI, creative agencies and why judgement is the new scarce thing.